Fifi Box Unhappy About ‘Unethical’ Weight Loss Advertising

Almost every single time you log onto your Facebook account, a sponsored ad ‘pops’ up featuring a celebrity and their ‘amazing’ weight loss secrets.  Unfortunately, these advertisements usually are not endorsed by the celebrity featured:  in fact, the person may be totally unaware that their image is being used!  Media personality, Fifi Box, has had enough:  after discovering that her image is being used to promote a diet pill company on Facebook, she expressed her anger on her radio show (read more here: )

These lovely ladies from our Ipswich clinic have collectively lost over 64kg - who needs celebrities when you have clients like these?

These lovely ladies from our Ipswich clinic have collectively lost over 64kg – who needs celebrities when you have clients like these?

Basically, Fifi does not even have a personal Facebook account, so was very concerned when her Twitter followers told her that ads – featuring her and her young baby – are widely featured!  Fifi says, “I don’t promote diet pills. I think they’re disgusting.  It’s so infuriating to me that a company are blatantly illegally using my image and one of the photos they use is one they’ve grabbed of me with Trixie.”

At the end of the day, weight loss companies that resort to using a personality to ‘promote’ their product (be it as a paid sponsor like Magda Szubanski for Jenny Craig OR an unpaid ambassador like Fifi) cannot sell their program on its merits:  so they are forced to use a celebrity to attract attention.

The Natural Way has been in business for over 30 years and we have NEVER used a celebrity to promote our program.  Rather we feature real people in our advertising.   Our dedicated weight loss consultants help everyday people like you – not celebrities – to lose weight and support you every step of the way.   With your consultants’ motivation, encouragement and advice, you will never feel ‘on your own’ as you are professionally guided to your goal and beyond.  In fact, you can see the great results of some of our successful slimmers’ here:

Call us today on 1300 SLIMMER (1300 754663):  we know that we can make your dream body a reality.

Visit our website:

About Lose Weight With Sue

I am a naturopath for The Natural Way. We have 24 clinics nationally that help people to lose weight & educate on how to keep it off.
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