Over the years, Jenny Craig have sponsored high-profile celebrities to do their weight loss program and then followed their weight loss journeys through advertising campaigns based on their results. Unfortunately though, this type of advertising has created bad publicity when most of the celebrities subsequently regain their lost weight…Kristy Alley, Bert Newton, Rowena Wallace and even Magda Subanzki has been photographed recently with most of her lost weight now regained.
It does make you wonder why Jenny Craig continues to use celebrities when their long term results are not necessarily great. However, it seems the Jenny Craig marketing department do not want to change their tack, so now we present you with the latest sponsored celebrity: none other than Dame Edna Everage.
The only question I have for Jenny Craig is ‘What are you thinking?’ Dame Edna is a character created by female impersonator Barry Humphries. That means that women do not relate to Dame Edna, nor do men…perhaps Jenny Craig think that female impersonators are a new ‘untapped’ market?
I have watched some of the Dame Edna advertisements and, to be honest, she is a character that is difficult to take seriously:
While it’s ok to incorporate humour into advertising, losing weight is not a laughing matter.
In fact, you need to take weight loss seriously if you want success…and that’s what The Natural Way can do for you. Jenny Craig’s program is focused on eating pre-packaged meals which makes you understand why celebrities fail to maintain their lost weight in the long term: do you think eating pre-packaged food will really work for celebrities when they are attending swanky functions? We encourage our clients to eat REAL food and prepare meals that the whole family can enjoy. Also, we educate you on the RIGHT choices to make when you are socialising ensuring your long-term success in maintaining your weight.
Our dedicated weight loss consultants help everyday people like you – not celebrities – to lose weight and support you every step of the way. With your consultants’ motivation, encouragement and advice, you will never feel ‘on your own’ as you are professionally guided to your goal and beyond. In fact, you can see the great results of some of our successful slimmers’ here:
So possums, if you need to lose weight (without the celebrity endorsement) and you like the idea of eating healthy-family friendly real food, then you need to talk to The Natural Way. Call 1300 SLIMMER (754663) NOW and book a FREE appointment to discuss your weight loss and health care needs with your caring consultant. We know our program works…and by personalizing our program to suit your needs, tastes and lifestyle, we know it can work for you too.
Visit us on the web at: www.thenaturalway.com.au