When browsing through the health articles online recently, I came across an article about the National Heart Foundation and how they have recently awarded one of their good health ‘ticks’ to the cereal ‘Cheerios’. Not only was I quite appalled to read this, but became increasingly disturbed when I read about other foods that also carry the ‘tick’ – these include certain McDonalds meals, a particular brand of hot pie & fish fingers and a Billabong ice-block (to see full article, please click on link below).
I know that if a food manufacturer wants to get a Heart Foundation ‘tick’ endorsement to go on their packaging, there is a hefty cost attached to the application process and ongoing royalty payment for the ‘tick’. So these are not awarded based on the nutritional merits of the food alone – otherwise every piece of fruit and vegetable would carry a ‘tick’ sticker. Unfortunately, our fresh produce growers can’t afford the cost of the ‘ticks’, but our big multi-national processed food companies can!
So what does that mean for you, the consumer? Well, if you were to go to the supermarket and purchase only foods that carried the ‘tick’ symbol, then you would be buying NO fresh fruit and vege: instead you would have a trolley-full of pre-packaged, processed foods that apparently are ‘healthy’ due to their low-fat content. Interesting when you consider that there are so many preservatives, additives, salt and / or sugar in these foods, yet these are apparently ‘healthy’? No wonder Australia has become the second fattest nation in the world – we are confused by all the mixed messages about what is actually healthy and what is not.
At 1300 SLIMMER The Natural Way, we teach our precious clients how to lose weight and keep it off. Our extensive ‘Healthy Living’ programme is designed to educate clients (in a fun, interactive way) on good food and lifestyle choices so their weight will never be a problem for them again! And an educated client can certainly judge for themselves if a National Heart Foundation ‘ticked’ food is really good for them or not.